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TALENT-76067
Keti
Digital Marketing Manager
Middle
Georgia
Professional Summary
Candidate is a Digital Marketing Manager with over 3 years of experience in optimizing online campaigns for advertising firms and e-commerce brands. Specializes in paid media strategies, conversion rate optimization, and data-driven decision-making. Expertise in managing large budgets, improving ad performance, and implementing SEO strategies that drive organic growth. Proficient in leveraging data analytics to make strategic marketing decisions that increase customer acquisition, retention, and overall ROI. Adept at leading cross-functional teams and collaborating with key stakeholders to align marketing objectives with business goals
Video of Talent
Portfolio
Education
Tbilisi State University / Bachelor's Degree, Business & Marketing
2016 - 2020
Certifications and Trainings
Google Ads Certification - Google, 2021
Advanced Digital Marketing - Coursera, 2022
Experience
Digital Marketing Manager
Industry: Advertising & Performance Marketing
Jan 2023 - Present
Managing a €500K+ budget across Google and Facebook Ads.
Improving ad conversion rates through A/B testing and analytics.
Leading SEO strategies that increased organic traffic by 70%.
Performance Marketing Lead
Industry: E-commerce
Apr 2022 - Dec 2022
Launched retargeting campaigns that boosted customer retention.
Conducted marketing automation for lead nurturing.
Created ad creatives that enhanced engagement and CTR.
