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TALENT-75312
Aida
Content Manager
Senior
Armenia
Professional Summary
Candidate is an experienced Content Manager with 5 years of expertise in content strategy, storytelling, and brand positioning for e-commerce and online retail brands. Skilled in creating high-converting product descriptions, blog articles, and social media content that drive engagement and sales. Strong background in SEO-focused content creation, email marketing, and campaign messaging. Has worked with DTC brands, Amazon sellers, and e-commerce platforms to enhance brand identity and increase organic traffic.
Video of Talent
Portfolio
Education
American University of Armenia / Bachelor's degree in Journalism & Digital Media
2013 - 2017
Certifications and Trainings
Content Marketing Certification – HubSpot
Copywriting for E-commerce – Udemy
Experience
Content Manager
Industry: E-commerce & Retail Brands
Jul 2021 - Present
Developing a content strategy that is increasing blog traffic by 250% YoY for an online beauty brand.
Managing product copywriting for over 500+ SKUs, optimizing for conversions and SEO.
Leading social media content planning, enhancing brand presence and engagement across multiple platforms.
Content Strategist
Industry: Digital Agencies & SaaS Startups
Apr 2020 - Jun 2021
Developed and implemented content strategies that contributed to a 30% increase in organic search traffic for clients.
Created compelling email marketing campaigns, leading to a 35% increase in customer retention.
Launched a brand storytelling campaign for a fashion retailer that boosted engagement by 40%.
Copywriter
Industry: E-commerce & Online Retail
Feb 2019 - Mar 2020
Wrote SEO-optimized product descriptions for e-commerce platforms, leading to improved product visibility and sales.
Collaborated with marketing teams to create blog content that supported key business objectives and improved SEO rankings.
Assisted in the development of email marketing content for a variety of retail clients, increasing open rates by 15%.
Projects
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