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TALENT-75310
Saba
Performance Marketer
Senior
Georgia
Professional Summary
Candidate is a Senior Performance Marketer with 7+ years of experience in driving high-ROI paid advertising campaigns for e-commerce brands, online stores, and marketplaces. Deep expertise in Google Ads, Meta Ads, and TikTok Ads, specializing in conversion rate optimization (CRO) and A/B testing strategies. Over the course of the career, ad accounts for Shopify, WooCommerce, and Amazon sellers have been successfully scaled, increasing revenue while optimizing ad spend. A strong background in performance analytics, audience segmentation, and customer journey mapping to maximize customer lifetime value (LTV).
Video of Talent
Portfolio
Education
Ilia State University / Bachelor's degree in Marketing
2012 - 2016
Certifications and Trainings
Google Ads Certification – Google
Meta Certified Digital Marketing Associate
Experience
Senior Performance Marketer
Industry: E-commerce & Online Retail
Sep 2023 - Present
Managing €500K+ monthly ad spend across Google, Facebook, and TikTok for an international fashion brand.
Increasing ROAS from 3.2x to 5.8x by optimizing ad creatives, landing pages, and audience targeting.
Leading conversion rate optimization strategies that are resulting in a 30% improvement in on-site conversions.
Performance Marketing Manager
Industry: Digital Agencies & Marketplaces
Jan 2021 - Aug 2023
Designed and executed high-performing PPC strategies for Amazon FBA and Shopify stores, leading to a 120% YoY revenue growth.
Developed automated bidding strategies that improved ad spend efficiency, reducing CPA by 25%.
Managed multi-channel ad campaigns that contributed to a 45% increase in customer lifetime value (LTV).
Paid Media Strategist
Industry: E-commerce & Digital Marketing Agencies
Mar 2019 - Dec 2021
Managed performance campaigns for e-commerce clients across Google Ads, Facebook, and Instagram, consistently achieving a 3x+ ROAS.
Conducted A/B testing on ad creatives and landing pages, leading to a 20% increase in conversion rates.
Performed in-depth data analysis, leveraging Google Analytics and Looker Studio to optimize campaigns.
Digital Marketing Analyst
Industry: E-commerce & Online Retail
Oct 2017 - Jan 2019
Assisted in the development of paid advertising strategies for e-commerce platforms, focusing on Google Ads and Facebook Ads.
Analyzed campaign performance, producing weekly reports on key metrics like CTR, ROAS, and CPA.
Contributed to audience segmentation and targeting strategies that improved ad relevance and conversions.
Marketing Intern
Industry: Digital Marketing & Advertising
Jun 2017 - Sept 2017
Supported the marketing team with research and data collection for digital campaigns.
Assisted in preparing performance reports and presentations for client meetings.
Gained hands-on experience with Google Ads and Facebook Ads management tools.
