UI/UX Desginer

UI/UX Designer (Mid–Strong Mid) with 4+ years of experience, primarily focused on e-commerce, and conversion-driven design. Strong background in end-to-end product design, from discovery and stakeholder interviews through ideation, wireframing, high-fidelity UI, and post-launch iteration. Demonstrates a design-thinking mindset, combining UX principles with an understanding of buyer psychology, user behavior, and business goals. Hands-on experience designing and scaling e-commerce platforms, including a wine-focused D2C product built initially on Shopify and later transitioned to a fully custom solution to improve flexibility and reduce long-term costs. Contributed to UX innovations such as single-page checkout flows, improving usability and purchase experience compared to traditional multi-step funnels. Worked on B2C and B2B platforms, including fintech-related and regulation-driven products aimed at European markets. Experience designing with internationalization and scalability in mind, supporting future expansion across regions and compliance requirements. Comfortable owning the full design cycle and collaborating closely with developers, or independently delivering designs and implementations in no-code environments when required. Skilled in creating UI assets, illustrations, icons, banners, hero visuals, and launch materials, with light experience in 2D/3D visuals and animations. Tools & workflow: Figma (primary), Adobe Photoshop, Illustrator, basic Blender, AI-assisted ideation and illustration tools; Jira and Slack for collaboration.

Bachelors Degree — Medicine

Tbilisi State Medical University

UI/UX Designer | FlexUp — Sep 2024 – Jan 2025

• Conducted user research to inform product and design decisions

• Designed wireframes, prototypes, and design systems for an HR portal

• Ensured responsive design across multiple devices and screen sizes

• Iterated product features based on user feedback and usability insights

• Applied accessibility standards (WCAG) to improve usability and inclusivity

• Worked within an Agile environment, collaborating with cross-functional teams

• Utilized tools including Figma, Miro, Asana, MUI, and Pumble

UI/UX Designer — Apr 2023 – Jan 2025

• Designed digital products for B2B, B2C, and e-commerce platforms across Georgian and Swedish markets

• Delivered end-to-end UX/UI solutions, from research to final design implementation

• Conducted UX research, usability testing, and market analysis

• Created wireframes, prototypes, and scalable design systems

• Defined brand positioning and visual identity within digital products

• Ensured accessibility compliance (WCAG) and user-centered design principles

• Worked on multiple projects including RegTech, e-commerce, and SaaS platforms

• Used tools such as Figma, Blender, Google Analytics, and design frameworks (Material Design, Apple HIG)

Projects UI/UX Designer — Feb 2021 – Present

• Delivered UI/UX design solutions for B2B SaaS, RegTech, and e-commerce platforms

• Designed web and mobile applications with a focus on usability and scalability

• Created wireframes and interactive prototypes for client projects

• Developed user-centered designs tailored to different business needs

• Collaborated with stakeholders to translate business requirements into design solutions

• Worked on international projects across European markets