Content Creator

A results-driven Social Media & Brand Manager with approximately 4 years of experience across both in-house and agency environments. Proven track record in developing and executing data-driven content strategies that enhance brand awareness and drive user engagement across key digital platforms, including Facebook, Instagram, TikTok, and LinkedIn. Currently leading brand strategy, marketing campaigns, and digital communication for major platforms at TNET, with a strong focus on increasing visibility and engagement through performance-oriented content. Previous agency experience includes managing multi-brand portfolios across diverse industries such as retail, healthcare, real estate, education, and construction, building a solid foundation in both B2B and B2C communication. Skilled in end-to-end content production, including content planning, editorial calendar management, short-form video creation, and visual storytelling. Hands-on experience in video and photo shooting, utilizing mobile production tools and editing workflows to deliver high-quality, engaging content. Additional expertise includes website management, campaign coordination, and cross-functional collaboration with design and marketing teams. Academic background in Public Relations (Master’s level) supports strong strategic communication and branding capabilities. Also serves as a Digital Marketing Mentor at Business and Technology University (BTU), demonstrating leadership and knowledge-sharing abilities. Highly adaptable professional with the ability to take full ownership of the content lifecycle, from ideation to execution, while aligning marketing efforts with broader business objectives.

Master — GIPA

Public relations

Bachelor — Tbilisi State University

BBA

Marketing Content Manager — Feb 2026 – Present

• Lead content strategy and execution across digital channels

• Ensure consistent brand messaging to attract and retain customers

• Collaborate with cross-functional teams (product, sales, support)

• Track and report on campaign performance and results

Digital Marketing Mentor — Jul 2024 – Present

• Mentor students in digital marketing strategies and tools

• Provide guidance on real-world campaigns and best practices

• Support development of practical marketing skills

Full Stack Digital Marketer — Apr 2024 – Present

• Manage end-to-end digital marketing campaigns

• Execute strategies across social media, paid ads, and content

• Optimize campaigns based on performance data and KPIs

Social Media Manager — May 2023 – Present

• Develop and execute social media strategies aligned with business goals

• Create and publish engaging content (text, visuals, video)

• Analyze audience behavior and optimize engagement

• Report campaign results and insights to stakeholders

Social Media Manager — Apr 2023 – Present

• Conduct market research on trends and audience preferences

• Plan and implement content strategies

• Manage daily content publishing and engagement

Social Media & Ad Campaign Specialist — Aug 2025 – Jan 2026

• Managed paid advertising campaigns across digital platforms

• Optimized ads for performance and ROI

• Analyzed campaign data to improve results

Chief Sales Officer (CSO) — May 2023 – Aug 2025

• Led sales strategy and business development initiatives

• Defined sales processes for new business and retention

• Collaborated with marketing to penetrate key markets

Social Media Manager — Sep 2022 – Jul 2023

• Managed company social media presence and content

• Conducted research and improved engagement strategies

Sales Manager — Sep 2022 – Mar 2023

• Managed sales activities and client communication

• Reported performance and aligned messaging with marketing