SEO Specialist

Candidate is a seasoned SEO Specialist with an impressive 3 year track record in the digital marketing arena. In her role as an SEO Manager, she has demonstrated an unwavering commitment to driving organic traffic and enhancing online visibility through a series of strategic SEO initiatives. Over the course of her career, she has consistently demonstrated proficiency in a diverse range of areas, showcasing a versatile skill set that encompasses various facets of online marketing. One of candidate's standout capabilities lies in her ability to create and execute meticulously designed digital marketing strategies. Her strategic approach involves a deep understanding of market dynamics, consumer behavior, and industry trends. In the realm of paid advertising, she has proven expertise across multiple platforms, including Facebook, Instagram, Google, and LinkedIn. Whether navigating the visual appeal of Facebook and Instagram Ads or harnessing the precision of Google Ads and LinkedIn ads, she consistently delivers campaigns that resonate with the target audience and drive measurable results. Candidate brings a holistic and results-driven approach to digital marketing. Her proficiency in paid advertising, advanced targeting practices, website SEO optimization, conversion rate optimization, and email marketing positions her as a strategic asset capable of elevating any brand's digital presence and achieving measurable success in the online landscape.

International Black Sea University / Bachelor's degree in Business Administration

(English Sector)

2015-2019

School #9 for advanced German

2004-2015

Courses | Certificates:

• Hubspot / SEO Training Course  - 2021

• Adult Education Center / WordPress Development - 2021

• IT Academy Step / Digital Marketing And Design - 2021

• Academy Of Digital Industries / Copywriting - 2020

• Academy Of Digital Industries / Introduction To Graphic Design - 2020

• Google Garage / Introduction To Digital Marketing - 2020

Digital Marketing Manager / Cupcake Development

Jul 2023 - Present

• Skills: Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Online Advertising · Digital Marketing

Digital Marketing Manager / SmartShopping.ai

Jul 2023 - Present

• Skills: Search Engine Marketing (SEM) · Online Advertising · Digital Marketing

Partner Associate / Bluebirds

May 2023 - Present

Tbilisi, Georgia

• Skills: Online Advertising · Digital Marketing

Digital Marketing Specialist / GazzIT

Freelance, Remote

Sep 2022 - Present

Netherlands

Skills: Search Engine Marketing (SEM) · Online Advertising · Digital Marketing

Digital Marketing And SEO Specialist / Gegidze

May 2022 - Present

• Planning and executing all the necessary digital marketing and SEO campaigns to maintain the client’s online presence.

• Working with strict deadlines.

• Making sure that all the expectations related to the work performance are met.

• Skills: Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Online Advertising · Digital Marketing

Digital Marketing Manager / Agile School

Freelance, Remote

Jun 2023 - Nov 2023

• Skills: Search Engine Marketing (SEM) · Online Advertising · Digital Marketing

Digital Advertising Specialist / Nomad Capitalist

Jun 2023 - Nov 2023

• Skills: Search Engine Marketing (SEM) · Online Advertising · Digital Marketing

Technical Copywriter / baasi

Part-time, Remote

Dec 2022 - Jun 2023

• Skills: Online Advertising · Digital Marketing

Digital Marketing And SEO Executive / Globaleye

Full-time

May 2022 - May 2023

• Assisting with developing digital marketing campaigns and strategies to grow organic traffic;

• Constantly seeking keyword and content opportunities;

• Launching and optimizing Facebook, LinkedIn, and Google ads; Implementing retargeting practices;

• Executing digital marketing audits, keyword research, competitor analysis, and campaign reviews;

• Completing an in-depth SEO analysis of the company's current website including sitemap recommendations (structure, page names, redirects, etc.), duplicate content analysis, and domain analysis/recommendations

• Managing Off-Site SEO performance by ensuring all mandatory listings are claimed, verified, and accurate

• Analyzing and reporting website performance with Google search console and Google analytics

• Skills: Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Online Advertising · Digital Marketing

Digital Marketing Executive / Indie App 

Dec 2021 - Feb 2023

• Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns;

• Working with various content formats such as blogs, videos, interviews;

• Implementing media buying practices;

• Analyzing customer journey and working with email bases;

• Conducting competitor research;

• Creating push notification copies;

• Negotiating with media suppliers

• Measuring and reporting performance of all digital marketing campaigns (ROI and KPIs)

Lecturer (Digital Marketing And SEO) / Academy of Digital Industries 

Nov 2021 - Feb 2023

• Developing curricula and course material;

• Preparing and delivering lectures, tutorials;

• Delivering visual content and practical teaching styles;

• Providing students with all the updates and insights in the digital industry;

• Answering student questions;

• Setting and grading assignments, tests, and exams.

Digital Marketer And SEO Specialist / Machete Ventuers Marketing

Aug 2021 - Mar 2022

• Conducting niche and market research for the e-commerce store;

• Setting up advertising campaigns to push rankings;

• Optimizing the website for Google search engine;

• Split testing of the new elements;

• Optimizing Amazon product listings;

• Conducting keywords research;

• Giving directions for social media campaign optimization.

Digital Marketing Team Head and SEO Specialist / Palitra Media Holding

Jul 2021 - Dec 2022

• Collecting and analysing data, identifying trends and insights;

• Performing ongoing keyword discovery, expansion, and optimisation;

• Researching and implementing search engine optimisation recommendations;

• Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

• Distributing tasks across the team member;

• Implementing e-Commerce analytics tools to identify improvement opportunities.

Digital Advertiser / AZ Development

May 2021 - July 2021

• Management of ad budgets, text ad creative, and keyword research;

• Setting up audiences;

• A/B testing ad creatives;

• Perform digital advertising audits;

• Setup, optimization and management of PPC/Digital Advertising campaigns;

• Monitoring campaign performance in analytics tools and preparing reporting.

Digital Marketing Manager and SEO Specialist / Alabwaz Construction

Aug 2020 - Aug 2021

• Conducting website audit;

• SEO optimization of the website;

• Creating paid advertising through social media platforms;

• Identifying powerful keywords to drive the most valuable traffic;

• Identifying the target audience characteristics;

• Executing Google Ads Campaigns;;

Copywriter and Content Manager / Webiz Georgia

Freelance

Dec 2020 - Feb 2021

• Writing articles for the company's website;

• Creating web-copy;

• Keyword research;

• Translating from various sources;

• Writing product descriptions.

Marketing Manager / German House

Sep 2017 - Jan 2019

Tbilisi, Georgia

• Strategic planning;

• Running and monitoring social media platforms;

• Content writing;

• Analyzing marketing activities;

• Preparing product photoshoots;

• Performing market research;

• Working with branding team.