SEO Specialist

Edjona has around 4 years of experience in SEO and 2 years of experience managing paid advertising campaigns, including Google Ads and Meta Ads. Her expertise covers on-page, off-page, and technical SEO, as well as building and optimizing SEO-driven website content such as landing pages and blog content. She has hands-on experience working with tools such as Google Analytics 4, Google Search Console, and Ahrefs, which she has been using consistently throughout her SEO career. Edjona has also implemented SEO strategies for multiple websites, including content optimization, metadata management, and link-building. In her most recent role, she worked as an SEO Team Lead, where she developed SEO strategies and coordinated tasks across different team members.

Bachelor— Economic Engineering

Polytechnic University of Tirana

SEO Specialist | SEO Project Lead — Mar 2025 – Present

• Develop and execute comprehensive SEO strategies aligned with business goals

• Collaborate with web developers to implement SEO-driven website improvements

• Monitor rankings, organic traffic, and conversions; optimize strategy based on performance data

• Conduct ongoing audits to identify growth opportunities and technical issues

SEO Specialist | Theories Group — Feb 2024 – Apr 2025

• Developed and optimized content strategies through keyword research and SEO audits

• Implemented technical SEO improvements to enhance site performance and indexing

• Coordinated PR and backlink campaigns to strengthen domain authority

• Created high-quality, SEO-focused content to improve rankings and visibility

Web Developer | ALBGTC — Apr 2023 – Feb 2024

• Designed, developed, and maintained company websites and digital platforms

• Managed and optimized paid campaigns across Google Ads and Facebook Ads

• Implemented and configured analytics tools (Google Analytics, Search Console, CRM systems)

• Monitored performance data to improve traffic, conversions, and user experience

• Built and integrated applications to enhance digital operations

Freelancer | Upwork — Nov 2022 – Mar 2023

• Built and customized websites, e-commerce stores, and landing pages for diverse clients

• Optimized websites for performance, security, and SEO best practices

• Developed email newsletters and social media content to support marketing campaigns

• Collaborated with clients to translate business needs into digital solutions

Web Master | Local Web — Apr 2022 – Mar 2023

• Built and customized websites based on company and client requirements

• Maintained and optimized websites for performance, security, and SEO compliance

• Identified and resolved technical issues to ensure smooth site functionality