Marketing Manager

Candidate has been immersed in content writing since 2016, branching into marketing in 2018. They've delved into various aspects, from crafting marketing strategies to honing copywriting skills. At a Business Consulting company, candidate dived into copywriting, SEO, and content writing for digital platforms. Their stint in an Advertising company expanded their horizons, focusing on copywriting and content creation. As a Marketing Communications Specialist in the IT Services and Consulting industry, candidate orchestrated comprehensive content management, PR, and marketing communications, ensuring a cohesive brand identity and visibility. Their role involved strategic planning, generating diverse content types, and collaborating seamlessly across teams for effective brand communication. Simultaneously, candidate's freelance journey saw them producing compelling content for various mediums, maintaining consistency with clients' brand guidelines and tone. 

Armenian State University of Economics / Master's Degree (Graduated with Honors) in Marketing Communications

2017 - 2019

Yerevan State University / Bachelor's Degree (Graduated with Honors) in English Language and Literature

2012 - 2016

Marketing Communications Specialist

Industry: IT Services and IT Consulting

Jun 2023 - Present

• Coordinated content management, public relations, and marketing communications to maintain and enhance a cohesive brand image and visibility.

• Developed and executed strategic marketing communications plans, aligning messaging with theorganization's goals and objectives.

• Generated, curated, and optimized diverse types of content, including blog posts, social media updates, emails, press releases, and technical documentation.

• Collaborated across technical, SEO, and design teams to ensure effective brand communication across all owned, earned, and paid media channels.

Freelance Content Writer

Oct 2016 - Present

• Creating compelling and engaging content for various mediums, including websites, blogs, articles, social media, email marketing, and other digital and print materials based on extensive research.

• Maintaining consistency in messaging by adhering to the client's brand guidelines and tone of voice.

Marketing Communications Specialist

Industry: Advertising Services

May 2021 - Jun 2023

• Devised and launched marketing strategies and campaigns for over 20 organizations across various industries

• Directed multi-platform content creation aligned with specific marketing goals.

• Tracked content performance analytics to accordingly refine content strategies, enhancing targeting and message precision.

• Developed and executed branding (including employer branding) and brand positioning strategies, aligned with the organization's goals and objectives.

• Created and managed content for different marketing campaigns, including advertising, email marketing, social media, and other digital and traditional marketing channels.

Marketing and Communications Specialist

Industry: Business Consulting and Services

Sep 2018 - May 2021

• Developed communication messages for brand promotion across various mediums, including digital media, print media, and other multimedia.

• Coordinated digital media and public relations activities, as well as photo and video production.

• Managed digital marketing for events and corporate training, including participant registration through email marketing.

• Coordinated event marketing initiatives from conception to feedback analysis.