Email Marketing Specialist

Nikoloz is an experienced Email Marketing Specialist with 4 years of hands-on experience working exclusively with Klaviyo across e-commerce and subscription-based brands. He owns the full email lifecycle process, including campaign planning, content calendar creation, automated flows (welcome, post-purchase, subscription flows), A/B testing, segmentation adjustments by market, and performance optimization. He runs weekly A/B tests (timing, campaigns, flows, popups) and tracks key metrics such as deliverability, click rate, and revenue per recipient. He also uses additional analytics tools (Hyros) to improve performance decisions. He has managed 6–7 brands simultaneously and worked with international markets including the UK, US, Canada, Australia, Germany, and Spain, adapting campaigns to country-specific events and audiences. Nikoloz also has relevant experience in health and wellness brands, including collagen, supplements, vitamins, creatine, and skincare.

— Undergroundecom

BACHELOR'S DEGREE —

BUSINESS MANAGEMENT

— Foxelli Group

MASTER'S DEGREE — Emaildonut

BRANDING AND Email Marketing Executive

| BRITISH UNIVERSITY IN GEORGIA — Apr 2022 – May 2023

EMAIL MARKETING MANAGER | MEGOBARI — Aug 2020 – Apr 2022

• Working closely with various teams to deliver targeted, personalized messaging that enhances customer engagement and drives business growth

• Develop comprehensive email marketing strategies tailored to different customersegments and business objectives, leveraging the capabilities of the Klaviyo platform * Implement rigorous A/B testing methodologies within Klaviyo to optimize key performance metrics such as open rates, click-through rates, and conversion rates

MARKETING ASSISTANT | KEBULI CLIMATE — Jun 2019 – Aug 2020

• Assist in creating and implementing marketing campaigns across various channels * Support promotional events and activities, including logistics and coordination * Conduct market research and competitive analysis

• Track and analyze marketing metrics and performance data

| TLA-LIMITLESS ADVERTISING — Jul 2017 – Sep 2017

• Engaging, and selling products or services directly to consumers at their homes

• Driving sales, building relationships with customers, and representing the company in a professional manner

• Approach homeowners and present products or services persuasively and compellingly, highlighting key features, benefits, and value propositions

MARKETING INTERN | ENGLISH BOOK IN GEORGIA — Apr 2016 – Jul 2016

• Assist in the creation and implementation of marketing campaigns across multiple channels * Support the marketing team in organizing and executing promotional events and activities * Aid in the development of marketing materials such as presentations, flyers, and social media content