Copywriter

Ivane has 8 years of professional experience in copywriting, primarily focused on branding, campaign concepts, and communication development in the Georgian market. He has worked with several Georgian agencies, and his projects have been recognized by organizations such as Khán Alliance and Ads of the World. Ivane specializes in brand copywriting and communication strategy, with experience developing audience-driven campaign messaging that aligns with performance marketing goals. He has created scripts and short-form video content for social media platforms such as Instagram and Facebook, including UGC-style scripts and conversion-focused messaging. His recent work includes developing social media communication and campaign copy for a non-formal education center, where his content supports lead generation and conversion goals such as registrations and participation. Ivane is experienced in collaborating with creative strategists and production teams, contributing strong ideation, hooks, script structure, and call-to-action messaging to performance-oriented campaigns.

BBA — Business Administration

Agricultural university of Georgia

Copywriter | Brand Storyteller — Mar 2023 – Present

• Collaborate with designers, filmmakers, strategists, and marketers on integrated creative campaigns

• Develop ad concepts, brand storytelling, and campaign messaging across multiple platforms

• Write video scripts, digital content, and UX/UI copy

• Define and refine brand voice and communication strategies

• Contribute to multi-channel campaigns, ensuring consistency across media

Copywriter & Creative Lead — Sep 2020 – May 2023

• Promoted to Creative Lead, managing and guiding creative direction for campaigns

• Developed integrated campaigns for national and international brands

• Co-created Nugo 2.0 animation series campaign (Gold Award at KIAF 2021)

• Led the Lowenbrau 2023 video campaign

• Won Cannes Young Lions Georgia 2021 (Print category)

• Created winning concepts and scripts for major tenders (Tegeta Motors, Audi Georgia, GT Motors)

• Oversaw campaign ideation, storytelling, and execution across channels

Copywriter — Aug 2021 – Sep 2022

• Developed campaign concepts, messaging, and brand stories for Georgian clients

• Created scripts and creative ideas for brands such as ProCredit Bank, PayBox, and Bank of Georgia

• Collaborated with internal teams to deliver integrated brand communications

• Supported execution of multi-platform advertising campaigns

Copywriter — Jan 2019 – Jun 2019

• Contributed to winning pitches for Lowenbrau and Natakhtari

• Created social media content and campaign adaptations for global brands (Red Bull, PepsiCo)

• Supported development of creative concepts and campaign materials

Copywriter — Jul 2017 – Dec 2018

• Early team member contributing to agency growth and creative direction

• Developed campaign concepts and brand copy across print, digital, and video

• Won Cannes Young Lions Georgia 2018 (Print category)

• Helped secure the agency’s first major client: Wendy’s Georgia

• Produced creative content for integrated marketing campaigns