Professional Summary

Candidate is a Digital Marketing Manager with over 5 years of experience specializing in performance marketing, media buying, and cross-channel campaign strategy across industries including advertising, education, consulting, and real estate. Proven expertise in managing high-budget campaigns across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, and DV360, with a strong focus on lead generation, conversion rate optimization, and ROI delivery. Skilled in full-funnel campaign execution, including audience segmentation, A/B testing, and landing page optimization, supported by tools like GA4, GTM, Looker Studio, and advanced Excel. Experienced in leading cross-functional teams, mentoring junior marketers, and aligning campaign strategy with client goals. Strong background in B2B and B2C marketing, with the ability to adapt strategies across verticals and platforms while maintaining consistent performance reporting and data-driven decision-making.

Video of Talent

Portfolio

Education

Ilia State University / Bachelor's degree, Business Administration and Management

2016 - 2022

Certifications and Trainings

Ultimate Google Ads Training 2021: Profit with Pay Per Click – Udemy – 2023
Google Ads - Measurement Certification – Skillshop – 2024
Meta Certified Digital Marketing Associate – Meta – 2022
Google Ads Search Certification – Google – 2023

Experience

Head of Digital Marketing

Industry: Advertising

Apr 2024 – Present

Leading digital strategy and execution for a portfolio of 10+ clients, including automotive, food delivery, and real estate projects.
Designing and launching integrated campaigns—SEO, SEM, paid social, email—resulting in an average 35% YoY increase in qualified leads and a 25% reduction in cost per acquisition.
Overseeing content production: blog articles, social media posts, case studies, landing pages, and ad copy aligned with each client’s brand voice and target audience.
Building high-converting lead funnels: developing landing pages and lead magnets that generated 200+ qualified leads per quarter for a B2B client.
Implementing data-driven optimizations via GA4 and GTM: setting up custom events, tracking micro-conversions, and preparing weekly performance reports to measure ROI against KPIs.
Mentoring a team of 4 digital specialists: delegating tasks, providing feedback on creative assets, and conducting monthly training sessions on platform updates.
Collaborating with developers and designers to optimize user experience on client websites (A/B testing headlines, CTAs, form placements) and increasing conversion rates by up to 18%.

Lecturer, Digital Marketing

Industry: Education

Mar 2025 – Present

Designing and delivering 20+ interactive webinars on advanced Facebook and Google Ads strategies, covering campaign setup, budget optimization, and performance analysis.
Using real-world case studies and hands-on exercises to help students build practical skills in ad targeting, A/B testing, and data interpretation.
Receiving consistently high feedback scores (average 4.8/5) by breaking down complex tactics into clear, actionable steps and providing personalized Q&A support during sessions.

Performance Marketer

Industry: Business Consulting

Sep 2023 – Mar 2024

Led Facebook and Google Ads campaigns for a business consulting firm, managing budgets up to $50K/month.
Achieved an average CPL of $12 and generated 30% more qualified leads monthly.
Developed retargeting sequences for consulting services, reducing client dropout by 12% and boosting 30-day contract renewal rates by 8%.
Built detailed reporting models combining Facebook Insights and GA4 data in Looker Studio.

Head of Advertising Team

Industry: Advertising

Sep 2022 – Nov 2023

Planned strategic advertising for client companies.
Executed monthly, quarterly, and annual plans.
Formed and achieved monthly, quarterly, and annual KPIs.
Reported on campaign and performance metrics.
Communicated with social media platform support teams.
Stayed up to date about changes and new opportunities offered by social media platforms.
Cooperated with accounting and design teams.

Head of Advertising Team (Georgia & Caucasus Region)

Industry: Undisclosed

Mar 2021 – Aug 2023

Directed a team of 5 media buyers across 5 markets, overseeing a combined Facebook Ads spend of $100K/month.
Standardized campaign structures and reporting templates in Excel enabling management to compare performance across verticals.
Conducted weekly competitor analyses—deep dives into industry-specific ad strategies—and shared findings with creative and strategy teams to inform targeting and creative decisions.

Head of Advertising Team (Georgia & Azerbaijan)

Industry: Undisclosed

Jun 2020 – Mar 2021

Managed budgets of $60K/month, driving 35% YoY growth in lead volume.
Instituted weekly competitor analyses—quarterly deep dives into subscription-model tactics—and shared findings with creative and strategy teams.