UI/UX Designer

Experience

• UX Researcher at Digitain — 2023-Present

• Facilitate both moderated and unmoderated usability testing sessions, remotely or in person, to observe real user interactions and gather actionable feedback
• Conduct user interviews to gather qualitative insights through one-on-one conversations, exploring user experiences and generating new product ideas
• Design and implement surveys to collect structured quantitative data on user behaviors, preferences, and experiences, informing data-driven decisions
• Execute A/B testing by presenting users with different product versions to determine which performs better based on feedback and key metrics
• Synthesize qualitative and quantitative research findings into comprehensive UX reports, identifying key insights and opportunities for product improvement
• Develop user personas and empathy maps to represent user needs and behaviors, providing a foundation for user-centered design decisions
• Execute UX audits by evaluating design screens against UX laws and best practices, identifying usability issues, and offering expert recommendations
• Conduct heuristic evaluations with experts using predefined usability principles to highlight areas for enhancement in user interfaces
• Perform competitor analysis to evaluate products against competitors and identify potential areas for differentiation and improvement
• Conduct visual concept testing to evaluate specific visual elements of a product through user feedback
• Perform five-second testing by displaying landing pages or screens briefly and assessing user recall and first impressions
• Utilize card sorting techniques (open, closed, or hybrid) to organize content, and conduct tree testing to evaluate user navigation through predefined structures
• Create user flows, sitemaps, and intuitive navigation systems to enhance user experience and facilitate seamless interactions

• UX Researcher at Ham’n’Jam — Jan 2023-Mar 2023

• Conducting interviews and surveys to gather insights from residents and stakeholders
• Analyzing qualitative and quantitative data to identify user needs and pain points
• Creating user personas and journey maps to communicate findings
• Working with designers and developers to integrate research insights
• Assisting with planning and executing usability tests
• Conducting competitive analysis to inform design decisions
• Establishing ongoing mechanisms for user feedback
• Preparing and delivering findings to stakeholders

• English Tutor at Skyeng — Oct 2018-Mar 2023

• Tailoring engaging lesson plans to student needs
• Conducting online lessons in grammar, vocabulary, speaking, and writing
• Evaluating progress through quizzes and informal assessments
• Providing constructive feedback and suggesting improvements
• Keeping in touch with students and parents about progress
• Offering additional assistance outside lessons as needed