Marketers

Experience

• Digital Marketing Consultant & Business Strategist at Brandwise — November 2024 – Present

• Led end-to-end digital marketing and sales enablement for three core Brandwise clients across B2B and B2C segments.
• Designed and executed dual-channel strategy for Aspen targeting B2C student recruitment and B2B university and partner outreach across Europe and Latin America.
• Built SEO blog architecture, automated CRM workflows, international LinkedIn/email outreach campaigns, and social media funnels increasing qualified inquiries and conversion rates.
• Created blog content and ads aligned with J1 visa processes and managed lead nurturing for institutional partners.
• Led project management for Aspen’s marketing activities, coordinated timelines, tracked deliverables, assigned tasks across content/design teams, ensured campaigns launched on schedule.
• Supported Bliss with brand development, content planning, paid campaign execution, and lead funnel optimization.
• Produced real estate-specific sales decks, designed digital marketing assets, managed B2B developer communication and B2C client messaging.
• Drove B2B marketing and communications for Vinsion, creating branded collateral for investor, municipal, and client conversations.
• Coordinated digital visibility efforts including project spotlights, LinkedIn growth campaigns, and website messaging for Vinsion.
• Delivered internal marketing documents for Brandwise brands including campaign decks, sales workflows, content calendars, and analytics dashboards.
• Contributed to sales development by creating outreach messaging, proposal content, and branded templates and pitch materials.
• Handled inbound and outbound lead communication, prepared for and joined sales calls, supported conversion through tailored assets and follow-ups.

• Head of Business Development & Digital Marketing Lead at Bliss — November 2024 – Present

• Led digital strategy, brand messaging, and campaign execution across paid, organic, and CRM channels for real estate audiences.
• Built outreach sequences, automated email workflows, and lead-nurturing flows tailored for developers and buyers.
• Created branded pitch decks, brochures, and digital sales materials for business development and property launches.
• Acted as bridge between internal teams and external partners, aligning marketing goals with real estate project needs.
• Designed KPI dashboards to track performance and supported leadership in campaign analysis and growth planning.
• Contributed to voice and identity refinement across all marketing touchpoints from social content to email strategy.

• Digital Marketing Intern at Brandwise — September 2024 – November 2024

• Supported SEO audits, keyword research, and content planning across multiple Brandwise clients.
• Built and managed multi-platform content calendars aligned with marketing campaigns and launch schedules.
• Assisted in preparing campaign performance reports using Google Analytics and Meta tools.
• Participated in full campaign cycles from briefing to post-launch analysis.
• Collaborated with content, design, and media teams to produce client-ready assets and support day-to-day marketing execution.

• Real Estate Manager & Agent at Lumere — January 2023 – January 2024

• Managed sales and marketing functions for residential properties as lead agent and campaign coordinator.
• Closed 5 property sales and over 35 rentals by overseeing negotiations, listings, and client relationship management.
• Designed property-specific marketing materials including brochures, virtual tours, and geo-targeted ad campaigns, increasing qualified inquiries by 60%.
• Developed and implemented CRM segmentation and drip campaigns improving client follow-up, re-engagement, and lead nurturing.
• Created go-to-market strategies for listings, coordinated with photographers and legal teams, maintained communication with clients and brokers.
• Supervised junior agents and supported onboarding, standardizing workflows and expanding internal capacity.

• Freelance Marketing & Creative Consultant at Upwork / Freelancer.com / Independent — August 2019 – Present

• Delivered marketing support, content writing, editing, research, and visual design for clients across real estate, education, wellness, fashion, and digital services.
• Completed tasks including blog writing, brand copy, presentation editing, file formatting, social content creation, and basic graphic asset production.
• Built custom content calendars, pitch decks, and sales materials aligned with client goals, audience, and brand identity.
• Collaborated with Comode, a women-led fashion brand, on seasonal campaign execution, event coordination, content creation, interviews, short-form videos, and social media visuals.
• Adapted quickly to changing client scopes, delivering high-quality work under tight deadlines with 5-star satisfaction.