Professional Summary
Candidate is a Brand Manager with 5 years of experience specializing in brand development, market positioning, and competitive analysis across industries including advertising, consumer branding, and performance marketing. Proven expertise in leading rebranding initiatives that enhance customer retention and market share. Skilled in developing messaging strategies that strengthen audience perception and drive brand recognition. Experienced in conducting competitor research to refine brand positioning and implementing strategic marketing campaigns to maximize engagement. Strong background in customer insights, trend analysis, and digital marketing strategy to optimize brand presence and business growth
Video of Talent
Portfolio
Education
Ilia State University / Bachelor's Degree, Marketing & Communications
2014 - 2018
Certifications and Trainings
Advanced Brand Strategy - Udemy, 2021
Marketing Analytics & Consumer Behavior - Coursera, 2022
Experience
Brand Manager
Industry: Performance Marketing
May 2023 - Present
Leading rebranding initiatives that increase market share and customer retention.
Conducting competitor analysis to refine brand positioning.
Developing messaging strategies to enhance audience perception.
Senior Marketing Strategist
Industry: Advertising Agency
Nov 2020 - Feb 2023
Designed marketing campaigns that boosted brand recognition across industries.
Created compelling narratives that strengthened client brand identities.
Developed and executed integrated marketing strategies that increased customer engagement and sales.
Managed cross-functional teams to ensure seamless execution of campaigns and timely delivery of projects.
Marketing Specialist
Industry: Consumer Branding
Aug 2018 - Mar 2020
Assisted in launching new brand identity initiatives.
Managed advertising strategies for various product lines.
Developed digital marketing plans to enhance audience engagement.
Worked with research teams to analyze market trends and implement strategies.