Professional Summary

Candidate is a Digital Marketing Specialist with 4 years of experience in content creation, marketing operations, and campaign management across agencies and international companies. Skilled in digital strategy, team coordination, and performance tracking using tools such as GA4, Marketo, and GTM. Proficient in social media management, copywriting, and content production across TikTok, Instagram, YouTube, and Meta, with a strong background in automation, project management, and cross-market campaign execution.

Video of Talent

Portfolio

Education

International Black Sea University - Bachelor of Business Administration

2019 - 2022

Certifications and Trainings

Bank Of Georgia - Branding Certificate

Google LLC - Digital Marketing & E-Commerce Certificate

Google LLC - Google Analytics Certificate

Edinburgh University - Digital Marketing Strategy

Experience

Marketing Assistant

Industry: Undisclosed

Nov 2021 - Apr 2022

Creating/Managing social media content and platforms of the brand (Meta accounts)
Implementing Marketing campaigns and organizing promotional events
ROI analysis
Copywriting

Social Media Manager & Content Creator

Industry: Undisclosed

Jan 2022 - Aug 2022

Creating content for Influencers/Creators and planning marketing campaigns
Analyzing competitors, engagement, and relationships with the audience
Managing social media platforms (Meta, Snapchat, Youtube)
Organizing meetings and leading the marketing team
Creating content using AI, CapCut, and Canva

Senior Operations Assistant

Industry: Financial Services

Apr 2022 – Jul 2022

Strategizing process improvements for the App
Managing the operational team training employees
Monitoring QA of the UX
Simplifying the process of product management
Reporting to the headquarters in London, UK & Dubai, UAE

Marketing Operations Specialist

Industry: Higher Education

Sep 2022 – Dec 2023

Knak/Digioh builds for email and web marketing
Marketo Automation
Managing asset delivery deadlines and internal QA process
Campaign production and account set-up (GTM, Knak, Digioh, Zendesk, Marketo)

Digital Marketing Manager

Industry: Higher Education

Jan 2024 - Nov 2024

Managing and coordinating the digital marketing team
Representing the marketing team to cross-functional groups (Sales, Product, Data team..)
Developing and executing the strategic PM tools for the ongoing campaigns
Measuring and evaluating marketing performance; GA4
Training employees - Created an 8-part course for the company to simplify the onboarding process of interns.

Content Creator

Industry : Undisclosed

Feb 2025 – Current

Creating marketing materials for social media accounts (TikTok, Instagram, Facebook)
Crafting social media content (posts, stories, reels, videos, carousels)
Editing visual assets
Managing social media calendar
Copywriting