Professional Summary
Candidate is a Growth Marketer and Product Manager with 8 years of experience, specializing in Product Development, Growth, and Performance Marketing. Expertise spans across mobile app development, fintech, banking, crypto, gambling, and e-commerce. Proven success in launching e-commerce businesses and developing digital products, including crypto-backed loan solutions and self-care apps. Skilled in managing product development processes, creating Go-To-Market strategies, and driving customer acquisition through digital marketing. Adept at working with Meta/Google Ads, achieving a ROAS of 5:1. Proficient in leveraging no-code tools to streamline product launches and optimize growth
Video of Talent
Portfolio
Education
Ilia State University / Bachelor of Business Administration (BBA)
2008 - 2012
Certifications and Trainings
Experience
Product Development Manager
Industry: Financial Services
Mar 2023 - Present
Designing application prototypes and outlining essential features.
Supervising product development process.
Creating Go-To-Market strategy.
Developing crypto-loan product.
Product Owner
Industry: Telecommunications
Aug 2022 - Mar 2023
Prototyped the updated self-care app.
Led app development.
Product Manager
Industry: Banking
Dec 2020 - Apr 2022
Collaborated closely with stakeholders to define requirements, prioritize features, and ensure alignment with organizational goals.
Product Manager
Industry: IT Services and IT Consulting
Nov 2018 - 2020
Visiting Lecturer
Industry: Education
Mar 2019 - May 2019
Digital Marketing Manager
Industry: Telecommunications
Sep 2016 - Dec 2018
Growth & User Acquisition Manager
Industry: Entertainment
Jan 2015 - Sep 2017
Developed Go-To-Market strategy for the Georgia market.
Established whitelabeled Ad account with Meta for launching gambling-related advertising.
Acquired customers through affiliate traffic acquisition.
Digital Marketing, Customer Acquisition
Industry: Financial Services
Jan 2014 - Feb 2017
Acquired over a million registered users.
Drove organic traffic growth through SEO and content creation.