Professional Summary
Candidate with 7+ years of experience in product management, specializing in fast-growing, data-driven companies. Proven ability to lead the entire product lifecycle from ideation to market launch, working closely with cross-functional teams such as Engineering, Design, Data, Marketing, and Research. Expertise includes transforming business needs and data insights into actionable strategies that enhance user experience and achieve business goals. Deep knowledge of Conversion Rate Optimization (CRO), Growth, and Monetization strategies, with strong capabilities in designing and running A/B tests, analyzing data, and driving business impact. Experienced in improving user engagement, retention, and conversion for mobile and web applications, with a focus on industries like EdTech, gaming, and software development.
Video of Talent
Portfolio
Education
University of Padova / Masters program, Business Administration
2017-2018
Armenian State University of Economics / Master of Finance
2016-2018
Armenian State University of Economics /Bachelor of Finance
2012 - 2016
Certifications and Trainings
Experience
Sr. Product Manager
Industry: Computer Games
2024 - Present
Define product domain strategy and roadmap.
Lead the overall product lifecycle for marketplace website and mobile app.
Leverage AI/LLM capabilities to design advanced recommendation systems.
Design and implement CRO/experimentation roadmap, including A/B test implementation and measurement.
Establish efficient product processes from ideation to implementation and measurement.
Collaborate with senior stakeholders and engage with users to balance business outcomes with customer needs.
Product Lead
Industry: Mobile Gaming Apps
2023 - 2024
Led the full lifecycle for multiple mobile game apps targeting the US market.
Collaborated closely with the Performance Marketing team to achieve CRO and ROAS goals.
Developed and implemented LiveOps strategy, including scenario testing to boost retention and engagement.
Advised the team on setting up product processes from ideation through implementation and measurement.
Designed the product roadmap to enhance growth and retention metrics.
Defined experimentation roadmap and managed A/B test implementation and measurement.
Senior Product Manager, Monetization
Industry: Software Development
2023 - 2023
Designed product monetization strategies, including pricing and packaging, premium value offering, and value communication.
Conducted A/B testing to improve business indicators, drive user engagement, and increase retention.
Researched insights and generated new ideas from data, user research, and market trends.
Set up product processes to improve efficiency within cross-functional teams and across departments.
Product Manager, Monetization/Growth
Industry: E-Learning
2021 - 2023
Defined product monetization strategy, developed roadmap, and led execution of initiatives to achieve user satisfaction and revenue goals.
Designed and implemented continuous practices for subscription offerings and pricing tests to boost ARPU.
Engaged in all stages of the product lifecycle, collaborating closely with engineering, design, analytics, and other teams to deliver user-focused value.
Applied user insights and both qualitative and quantitative data to inform strategic decisions.
Chapter Director
Industry: Events Services
Sep 2019 - 2022
Supported startup ecosystem development and enhanced community engagement among entrepreneurs.
Organized networking events to drive active participation within the community.
Product Innovation Manager, Startup Incubator Lead
Industry: Education
2019 - 2021
Launched and led a startup incubator focused on EdTech startups
Collaborated with startup teams on user interviews, MVP development, and testing.
Ran user tests to validate hypotheses and helped find product-market fit.
Mentored startup founders on product management and go-to-market strategies.
Supported entrepreneurs by developing and enhancing the startup ecosystem.
Project Manager
Industry: Education Management
2018 - 2019
Product Engineer
Industry: Software Development
2014 - 2015