Digital Marketing Specialist

Experience

Digital Marketing Specialist

Industry: Legal Services

Jul 2024 – Present

• Developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive client acquisition.

• Managing and optimizing paid campaigns on Google Ads and Bing Ads to target high-intent audiences, achieving a significant increase in qualified leads.

• Conducting keyword research and implementing SEO strategies to rank for high-value terms.

• Creating and managing content marketing strategies, including blogs and articles, with a focus on longtail keywords and transactional intent topics.

• Overseeing the firm’s social media presence, curating engaging posts to highlight case wins, community involvement, and legal expertise.

• Analyzing campaign performance using Google Analytics, SEMrush, and HubSpot to refine strategies and maximize ROI.

• Collaborating with legal and administrative teams to create client-focused marketing materials.

• Implementing A/B testing and conversion rate optimization strategies on landing pages to improve form submissions and inquiry rates.

• Monitoring industry trends and competitors to identify growth opportunities.

Senior Marketing Executive

Industry: Marketing Services

Mar 2024 – Jul 2024

• Website design.

• SEO.

• SEM / Adwords.

• Managing analytics.

• Leads generation, management & nurturing.

• Social media marketing.

• Content development.

• Brand(s) development.

• Sales & marketing materials & collaterals development.

Marketing Executive

Industry: Marketing Services

Mar 2023 – Mar 2024

• Developed marketing content to establish agency as a thought leader in UX design and development.

• Created case studies based on projects for marketing touchpoints and collaterals.

• Researched and produced thought-leading content on UX design and app development.

• Wrote compelling headlines, messages, and posts to engage audience.

• Monitored, researched, and implemented SEO strategies to improve website’s ranking on Google.

• Crafted and sent weekly EDMs to leads, clients and prospects.

• Developed and monitored inbound and outbound marketing activities, analyzed analytics, and made recommendations for optimization.

• Converted content into leads and nurtured them into prospects, with the primary KPI being Calendly appointment bookings.

• Helped expand agency programs in new markets and worked with sales director on marketing strategy and activity execution.

• Worked with external vendors to implement marketing projects.

• Championed the brand and maximized exposure in the region.

Marketing Account Manager

Industry: Home Services

Nov 2022 – Dec 2022

• Planned channel updates on a weekly basis.

• Synchronized on leads quality with business units and/or clients on a weekly basis.

• Conducted local market analyses prior to campaign creation.

• Created and managed campaign content including postings, promo updates, reviews replies, reputation management and other creative.

• Optimized channels according to business trends and changes.

• Synced with business units on industry changes on a weekly basis.

• Analyzed channel results.

• Optimized campaigns to improve efficiency.

• Analyzed inbound and outbound calls quality.

• Used reporting tools to gather insights in order to improve performance.

• Automated reporting through Power BI.

Digital Marketing Specialist

Industry: Retail

Feb 2021 – Nov 2022

• Created website and maintained the presence of the company.

• Created marketing plan for the social media channel.

• Handled the distribution of photo catalog for clients overseas.

Weekend Social Media Specialist

Industry: Media & Publishing

Aug 2021 – Sep 2021

• Curated compelling visual content to be posted.

• Selected social media-relevant and on-brand articles to be posted within websites.

• Created highly engaging social media captions.

• Scheduled images, links, and video posts on time.

• Created meaningful connections through consistent community management.

Part-Time Social Media Marketing

Industry: Innovation & Research

Mar 2019 – Sep 2020

• Created, edited and posted news articles through WordPress.

• Managed engagement in social media channel (Twitter).

• Partnered with graphic designers creating content and promoting ad campaigns.