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TALENT-77427

CONTRACTOR

EMPLOYEE

or

hour

€ 24

€ 2800

Not available

month

TALENT-77427

Natela

Marketing Manager

Georgia

Georgia

Seniority

Senior

Language skills

Hire employees directly using our Employer Of Record & Payroll tool:
- Recruitment fee, talent's one month salary
- EOR €199/month

English B2, German B2

$

Skills

Industry

Professional Summary

Candidate is a Digital Marketing Specialist with over 10 years of experience specializing in performance marketing, digital strategy, and data-driven campaign execution across industries such as crypto, gambling, insurance, healthcare, and government. Proven expertise in SEO and SEM using tools like Ahrefs, Semrush, Google Analytics, Tag Manager, and Search Console. Experienced in leading cross-functional digital teams, managing CRM and retention strategies, and driving measurable results through multi-channel marketing initiatives. Skilled in campaign performance analysis, influencer and community marketing, and content ideation informed by consumer insights. Demonstrates strong international collaboration experience, having worked with teams across the US, Georgia, and the Philippines. Adept at technical documentation, BI tool implementation, and marketing consulting for startups, with a creative edge grounded in a background as a writer and producer.

Video of Talent

Portfolio

Education

Free University / Bachelor of Business Administration Markeng Faculty

2014

Certifications and Trainings

Experience

Digital Marketer

Industry: Insurance

Nov 2024 – Apr 2025


  • Managing digital advertising campaigns and analyzing cross-platform marketing data

  • Leading website and app-related projects



Marketing Consultant

Industry: Gaming

Jan 2022 – Jan 2025


  • Developing influencer marketing, community strategies, and bounty campaigns

  • Researching PR agencies for potential long-term partnerships



Chief Marketing Officer (CMO)

Industry: Gambling

Jan 2020 – Jan 2022


  • Led marketing team to achieve digital revenue goals and optimized CRM campaigns

  • Ensured effective planning and goal alignment across departments

  • Co-led BI tool implementation with the technical team



Digital Data Analyst

Industry: Undisclosed

Jan 2018 – Jan 2020


  • Developed and managed a reporting system for digital performance evaluation



Head of Digital Marketing Team

Industry: Gambling

Jan 2017 – Jan 2018


  • Led digital marketing strategy and campaigns for the Asian online gambling market

  • Optimized CRM systems for customer acquisition and retention



Digital Marketing Manager

Industry: Gambling

Jan 2016 – Jan 2017


  • Designed interactive banners and optimized digital campaigns



Head of Marketing Department

Industry: Government

Jan 2014 – Jan 2016


  • Designed social outreach strategy for public programs

  • Managed media procurement efforts

Projects

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