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Senior
Armenia
Ani is a senior copywriter with 7 years of experience producing high-quality content for international tech companies, including B2B articles, long-form guides, case studies, landing pages, PR materials, and video scripts. She has worked extensively across AI, machine learning, IT recruitment, and software development topics, collaborating closely with designers, analysts, and marketing teams to deliver impactful content. Her background also includes SEO content, newsletters, social media, and website management via CMS platforms. Ani combines strong research skills with practical use of AI tools to accelerate workflows while maintaining a clear, human tone. She brings a structured, adaptable approach suited for fast-paced tech environments and content-driven growth initiatives.
Yerevan State University
Yerevan State University
Planned and structured analytical guides, case studies, and conversion-focused landing pages to support marketing and lead generation initiatives.
Collaborated with SEO, design, and sales teams to align content strategies with business and acquisition goals.
Supported lead generation efforts through targeted content creation and optimization.
Reviewed performance metrics and analytics to refine content direction and improve conversion outcomes.
Led blog, landing page, PR, and social contentstreams while managing internal office operations
Produced eBooks, whitepapers, award submissions,and brand campaigns
Supported lead-oriented content initiatives andclient-facing materialsCoordinated work between marketing, design, and internal global teams
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