Perfomance Marketing Manager

Experience

Senior Marketing Specialist — Mar 2024 – Present

• Lead talent acquisition marketing campaigns for tech roles, training programs, and events

• Build and optimize lead generation funnels to attract qualified candidates

• Increase brand awareness in a competitive and emerging market

• Collaborate with internal teams to align marketing with hiring and business goals

• Execute data-driven campaigns to improve reach, engagement, and conversions

Digital Advertising Specialist — Jan 2023 – Mar 2024

• Managed paid media campaigns across Google Ads and other digital platforms

• Optimized campaigns to improve ROI, CTR, and conversion rates

• Conducted performance analysis using analytics tools to guide decisions

• Supported multi-channel marketing strategies for client growth

Senior Performance Marketing Specialist — Aug 2022 – Jan 2023

• Executed performance marketing strategies focused on lead generation

• Managed and optimized paid campaigns across digital channels

• Analyzed campaign performance and implemented continuous improvements

Senior Account Executive — Dec 2021 – Aug 2022

• Managed client relationships and marketing campaigns

• Delivered tailored marketing solutions based on client needs

• Oversaw campaign execution and performance tracking

Account Executive — Apr 2021 – Dec 2021

• Supported campaign management and client communication

• Assisted in developing and executing marketing strategies

• Monitored campaign performance and reporting

Junior Account Executive — Nov 2020 – Apr 2021

• Assisted in day-to-day campaign operations

• Supported senior team members with reporting and coordination

• Contributed to campaign setup and execution