Digital Marketing Specialist

Candidate is a Digital Marketing Specialist with over 5 years of experience specializing in campaign strategy, tracking systems, and performance optimization across industries including manufacturing, telecommunications, media, sports, advertising, and technology. Proven expertise in executing B2B and B2C digital campaigns, developing data-driven marketing strategies, and optimizing tracking implementations across platforms such as Google Ads, Meta, and mobile SDKs. Skilled in WordPress development, SEO, and UX for e-commerce and lead generation, as well as in constructing full-funnel digital ecosystems for both web and mobile products. Experienced with analytics tools including Google Analytics and Google Tag Manager, with a strong focus on performance reporting, remarketing, and acquisition strategies. Adept at planning and managing omnichannel campaigns, conducting market research, and delivering impactful digital solutions for both product and brand growth.

Tbilisi State University / Psychology

2017 - 2021

Digital Activation Specialist

Industry: Manufacturing

Jul 2024 – Present

• Tracking Debugging.

• Development and implementation of marketing strategy.

Digital Marketing Specialist

Industry: Telecommunications

Oct 2023 – Jan 2025

• Tracking Debugging.

• Development and implementation of marketing strategy.

Senior Advertising Executive

Industry: Media

Dec 2023 – Sep 2024

• Preparation of media plan for clients.

• Planning and execution of campaigns in relevant channels.

• reporting.

Digital Marketing Director

Industry: Undisclosed

Dec 2023 – Aug 2024

• WordPress website design

• Website development

• Construction of track equipment, debugging

• SEO optimization

• Developing a digital marketing strategy

• Planning and implementation of campaigns

Mobile Application Marketing Specialist

Industry: Technology, Information and Internet

Aug 2023 – Mar 2024

• SDK tracking debugging

• Developing a digital marketing strategy

• Planning and implementation of mobile app campaigns in Google ads and Meta

Digital Marketing Specialist

Industry: Sports

Sep 2021 – Dec 2023

• Planning of B2C acquisition campaigns.

• Management of campaigns on relevant channels.

• Planning and execution of B2B campaigns.

• Planning and execution of remarketing campaigns.

• Managing the Setanta sports UPL landing page.

• Planning and execution of joint campaigns for Netflix and Setnata Sports.

• Daily analytics.

Digital Marketing Specialist

Industry: Undisclosed

Apr 2021 – Oct 2021

• ecommerce tracking debugging

• Developing a digital marketing strategy

• Planning and implementation of sales campaigns in Google ads and Meta

Digital Marketing Manager

Industry: Advertising

Jul 2020 – Sep 2021