Operations Manager

Mane has 8 years of experience across digital marketing, operations, and e-commerce, with the past ~4 years focused on scaling brands across Shopify, Amazon, and Etsy. She has managed end-to-end operational processes, analytics, and marketplace launches, supporting 40–50 brands with product listings, store setup, and growth initiatives. Her background includes project and operations management, performance tracking, and coordinating teams to execute e-commerce strategies. Mane has hands-on experience with Shopify store management, Amazon listings, and market entry execution across multiple product categories. She combines operational execution with data-driven decision-making to improve performance and scale online businesses.

Bachelor — Public Administration

Yerevan University 

Head of Ecommerce — Jun 2022 – Mar 2025

• Developed and implemented a growth strategy for E-commerce division.

• Managed and ensured the effective work of 8 dedicated marketing departments, including project management, copywriting, social media marketing, influencer marketing, PR, SEO, advertising and visual content.

• Managed marketing projects for 30+ E-commerce brands and driving measurable success.

• Conducted in-depth data analysis to drive informed and strategic decisions.

Head of Sales Department — Feb 2022 – Jun 2022

• Utilized sales tools to maximize return on investment (ROI).

• Achieved and exceeded sales targets.

• Collaborated with cross-functional teams.

• Managed a sales team of 5 professionals.

Business Development Manager — Jan 2022 – Jan 2023

• Conducted market research to identify potential partnership opportunities.

• Successfully reached out and established connections with potential partners.

• Held face-toface meetings with potential partners, introducing Prelaunch.com’s value proposition and solutions.

Partnerships Team Lead — Nov 2021 – Jan 2022

• Restructured the Business Development Department into separate teams of SDR and Sales.

• Set up the working process for the team as well as mentored the junior team members.

• Managed the creation of company assets (presentations, offers, landing pages).

• Set and exceeded quarterly/monthly OKRs.

• Established partnerships that drastically increased the company revenue.

Business Development Expert — Feb 2019 – Nov 2021

• Generated leads and organized the sales funnel.

• Handled the email marketing, cold calling and communication channels.

• Established long-term partnerships in the international market.

• Have been a feedback funnel to improve the offers and provided services.

Digital PR Specialist — Jan 2018 – Jan 2019

• Researched the relevant media outlets and journalists for brands.

• Organized the creative pitching strategies.

• A/B tested various strategies and analyzed on best performers.

• Organized the media coverages in a timely manner.

• Generated 40+ coverages on the current project within a time frame of 2 months.