Marketing Manager

Batuhan is an e-commerce operations specialist with nearly 5 years of hands-on experience, primarily focused on Amazon US marketplaces. He has managed end-to-end operations including product management, stock planning, logistics, bundling, and deal execution across both in-house roles and his own ventures. Batuhan brings strong technical proficiency in Amazon Seller Central and leading tools such as Helium 10, Jungle Scout, and Viral Launch, along with experience consulting brands on PPC strategies to scale performance. He has worked across multiple product categories, including apparel, home goods, and children’s products and is confident in taking operational ownership, optimizing marketplace performance, and supporting business growth, while remaining open to expanding his skills into platforms like Shopify and TikTok.

Bachelor's degree | Public Administration

ATATÜRK UNIVERSITY

MARKETING SPECIALIST, Foreign Trade Specialist — Jan 2025 – Present

• Managed monthly PPC budgets of $30K–$40K across multiple brands, optimizing campaigns to drive growth and profitability.

• Conducted in-depth market research across global marketplaces including Amazon, Ozon, Noon, Zalando, and regional EU, UK, Russian, and Gulf markets.

• Prepared comprehensive market research and feasibility reports covering costs, profitability, and market entry strategies.

• Supported international expansion planning by evaluating platforms, demand trends, and go-to-market strategies for target regions.

• Founded and scaled a private label brand focused on automotive accessories and textile products.

• Led product design, supplier negotiations, logistics coordination, and content creation for marketplace and external marketing channels.

• Managed Amazon Seller Central operations including listing creation, inventory management, and account health monitoring.

• Directed influencer outreach initiatives and brand strategy development for both B2C and wholesale growth.

• Implemented data-driven growth strategies using tools such as Helium 10, Jungle Scout, Emparazon, Keepa, and Brand Analytics.

• Delivered performance reporting and strategic insights to support continuous brand and revenue growth.

MARKETING SPECIALIST | Lilax — Jan 2023 – Jan 2024

• Managed Amazon marketplace operations including product research, listing optimization, keyword strategy, and PPC campaign execution.

• Conducted ongoing performance monitoring and optimization to improve product ranking and sales.

• Utilized tools such as Helium 10, Jungle Scout, Emparazon, Keepa, and Brand Analytics for research and performance analysis.

• Prepared data-driven reports and strategic recommendations to support brand growth.

• Executed keyword research and SEO optimization to enhance visibility and conversions.

MARKETING SPECIALIST — Jan 2022 – Jan 2023

• Managed full-cycle Amazon operations including listing creation, SEO optimization, PPC strategy, and logistics coordination.

• Produced high-converting visual content including product photos, videos, A+ content, and advertising creatives.

• Ensured brand consistency and optimized listing visuals to improve engagement and conversions.

• Coordinated inventory and operational workflows to support marketplace performance.

E-COMMERCE CONSULTANT — Jan 2021 – Jan 2022

• Prepared product research and competitor analysis reports for small and growing e-commerce businesses.

• Supported listing setup, keyword planning, and advertising strategy development for marketplace launches.

• Provided strategic recommendations based on market trends, pricing, and demand analysis.