Talent-2395

Sali
Conten Creator
Middle
Georgia
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Freelance
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Salary
€ 2150
month
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€ 199 month
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Professional Summary
A results-driven Social Media & Brand Manager with approximately 4 years of experience across both in-house and agency environments. Proven track record in developing and executing data-driven content strategies that enhance brand awareness and drive user engagement across key digital platforms, including Facebook, Instagram, TikTok, and LinkedIn. Currently leading brand strategy, marketing campaigns, and digital communication for major platforms at TNET, with a strong focus on increasing visibility and engagement through performance-oriented content. Previous agency experience includes managing multi-brand portfolios across diverse industries such as retail, healthcare, real estate, education, and construction, building a solid foundation in both B2B and B2C communication. Skilled in end-to-end content production, including content planning, editorial calendar management, short-form video creation, and visual storytelling. Hands-on experience in video and photo shooting, utilizing mobile production tools and editing workflows to deliver high-quality, engaging content. Additional expertise includes website management, campaign coordination, and cross-functional collaboration with design and marketing teams. Academic background in Public Relations (Master’s level) supports strong strategic communication and branding capabilities. Also serves as a Digital Marketing Mentor at Business and Technology University (BTU), demonstrating leadership and knowledge-sharing abilities. Highly adaptable professional with the ability to take full ownership of the content lifecycle, from ideation to execution, while aligning marketing efforts with broader business objectives.
Video of Talent
Portfolio
Education
Master — GIPA
Public relations
Bachelor — Tbilisi State University
BBA
Certifications and Trainings
Experience
Marketing Content Manager — Feb 2026 – Present
Lead content strategy and execution across digital channels
Ensure consistent brand messaging to attract and retain customers
Collaborate with cross-functional teams (product, sales, support)
Track and report on campaign performance and results
Digital Marketing Mentor — Jul 2024 – Present
Mentor students in digital marketing strategies and tools
Provide guidance on real-world campaigns and best practices
Support development of practical marketing skills
Full Stack Digital Marketer — Apr 2024 – Present
Manage end-to-end digital marketing campaigns
Execute strategies across social media, paid ads, and content
Optimize campaigns based on performance data and KPIs
Social Media Manager — May 2023 – Present
Develop and execute social media strategies aligned with business goals
Create and publish engaging content (text, visuals, video)
Analyze audience behavior and optimize engagement
Report campaign results and insights to stakeholders
Social Media Manager — Apr 2023 – Present
Conduct market research on trends and audience preferences
Plan and implement content strategies
Manage daily content publishing and engagement
Social Media & Ad Campaign Specialist — Aug 2025 – Jan 2026
Managed paid advertising campaigns across digital platforms
Optimized ads for performance and ROI
Analyzed campaign data to improve results
Chief Sales Officer (CSO) — May 2023 – Aug 2025
Led sales strategy and business development initiatives
Defined sales processes for new business and retention
Collaborated with marketing to penetrate key markets
Social Media Manager — Sep 2022 – Jul 2023
Managed company social media presence and content
Conducted research and improved engagement strategies
Sales Manager — Sep 2022 – Mar 2023
Managed sales activities and client communication
Reported performance and aligned messaging with marketing
