Media Buyer/Advertiser

Candidate has built a robust career in digital marketing over the past six years, beginning as an intern at an international crowdfunding company in Armenia. Initially focusing on public relations, the transition was made into advertising, and the last four years have been dedicated to digital advertising, with a specialization in Meta advertising. Throughout the career, experience has been gained at a variety of companies, starting with a crowdfunding company, moving to a SaaS company, and then to an app company. Recently, significant experience was gained at an e-commerce agency, managing campaigns for multiple clients. Additionally, a key role was played in the Meta ASP program in Armenia as a key account manager. In this position, close collaboration was done with the Meta team and clients from Armenia and Georgia, providing valuable consultations, presentations, account audits, and training sessions. Responsibilities included being the primary liaison between Meta and the clients, ensuring seamless communication and support. After the closure of the Meta ASP program, consulting with individuals and companies has continued, offering expertise and conducting training sessions for junior media buyers. In terms of advertising platforms, substantial experience has been gained with Meta Ads Manager for Facebook and Instagram, as well as Google Ads and LinkedIn for advertising, with particular proficiency in search ads and app install campaigns.

International Scientific-Educational Center of NAS RA / Master's degree, Business Administration

2018 - 2020

Yerevan State University / Bachelor's degree, English Language and Literature, General

2014 - 2018

Yerevan State College of Humanities / Translation and Service Management

2010 - 2014

Media Buyer | E-commerce

Industry: Marketing Services

Oct 2023 - Apr 2024

• Develop and execute digital media strategies to enhance e-commerce sales and ROI.

• Manage media budgets effectively to maximize campaign performance.

• Optimize campaigns through A/B testing, audience targeting, and creative optimization.

• Analyze campaign performance data to provide actionable insights and drive continuous improvement.

• Collaborate with internal teams and external partners to achieve marketing goals and deliver outstanding results for clients.

Key Account Manager | Meta ASP

Industry: Marketing Services

Jul 2023 - Apr 2024

• Acting as a primary contact between Meta and clients, facilitating communication and providing updates on Meta ads and platform developments.

• Helping clients leverage Meta ads effectively by developing tailored strategies and solutions to meet their advertising goals.

• Conducting training sessions for clients to enhance their understanding of Meta ad products, best practices, and platform updates.

• Performing regular account audits to assess performance, identify areas for improvement, and optimize campaign effectiveness.

User Acquisition Manager

Industry: Entertainment

Jan 2022 - Apr 2023

• Plan, execute, and analyze user acquisition campaigns across performance UA channels

• Analyze data and optimize campaign performance toward the desired goal

• Drive A/B & multivariate testing and present results to related team

• Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals

Media Buyer

Industry: IT Services and IT Consulting

Jan 2021 - Jan 2022

• Developing and managing Facebook/Instagram/Google advertising campaigns and strategies for the company and potential clients

• Executing search marketing tactics including keyword research/development, ad copy creation, campaign performance tracking & reporting, testing, etc.

• Managing campaign budgets to ensure high profitability

• Monitoring and analyzing performance trends and developing strategies

• Monitoring competitive landscape and industry trends

Advertising Coordinator

Industry: IT Services and IT Consulting

May 2020 - Dec 2020

• Set up, monitor, and optimize Facebook/Instagram advertising campaigns from start to finish.

• Content development with Design and Copywriting departments

• Reporting, performance assessment, and client relationship management

• A/B test ad copy, images/videos, and funnels effectively to meet performance goals

• Perform competitive research to identify & learn from what competitors are doing

PR and Media expert

Industry: IT Services and IT Consulting

Jun 2018 - May 2020

• Creating, planning, and executing public relations strategies in order to maintain and enhance the perception of different crowdfunding products(tech, lifestyle, etc.) among various internal and external audiences

• Creating PR plans and strategies

• Building and maintaining targeted media lists, and nurturing relationships with key reporters

• Monitoring and analyzing the effectiveness of PR campaigns and communicating insights to management

Digital PR Coordinator

Industry: Technology, Information and Media

Aug 2019 - Oct 2019

• Responsible for international media research, outreach, coordination. 

• Welcoming and accompanying them during their stay at Armenia, organizing their interviews with speakers