Marketing Manager

Lilit Simonyan is an experienced Digital Marketing Specialist with around 4 years of hands-on experience in both B2B and B2C marketing, working mainly within the tech and biotechnology sectors. She has led marketing functions in small teams (2–3 people), contributing to brand visibility, lead generation, and overall business growth. Her expertise covers a wide range of digital activities including content strategy, social media management (LinkedIn, Instagram, Facebook, TikTok), SEO, email marketing, events coordination, and performance tracking through analytics tools. She excels in content creation and management — producing value-driven content tailored to different target audiences and positioning companies as industry thought leaders. She is highly skilled in video production and editing (CapCut, basic animation), as well as designing visuals in Canva. She is proficient in project management platforms such as Trello and Asana, and has experience publishing and optimizing content on WordPress and other CMS tools. She also has experience running Meta and LinkedIn ad campaigns and defining targeted audiences to improve campaign performance. Lilit is fluent in Armenian, advanced in English, and can communicate in Russian at a B1 level when needed (with linguistic support tools).

Masters — Yerevan State Univeristy

Business, Marketing, Managment and related support services

Bachelor — Yerevan University

Linguistics

Marketing Manager — Mar 2024 – Present

• Doubled LinkedIn followers organically; grew presence from near-zero to a strong professional audience.

• Organically, reached 200K+ LinkedIn impressions in 1 year;boosted engagement from 24.1% → 40%.

• Increased Facebook interactions by 782.6%; ran Meta Ads with $0.01–$0.23 CPR.

• Created 70+ original reels (CapCut, Canva), driving social engagement.

• Organized 20+ events (2 flagship with 300+ guests, 1 charity with 200+, 4 social with 100+ altogether).

• Coordinated meetings with Armenian high-ranking officials to build partnerships.

• Developed and launched a company mascot.

• Managed website projects with complex yet user-friendly functionality.

• Directed various campaigns (business, training, employer branding)

Freelance Projects — Sep 2023 – Present

• Create Content for Social Media - Abio Garden Mall (Plant Marketplace).

• Designed a comprehensive marketing strategy for a financial company (Prospera LLC).

• Created Content for Social Media - Easy Maternity (Baby Products)

Marketing Manager | BeeWeb LLC — Jun 2022 – Jan 2024

• Developed and executed SEO strategy, boosting company’s online visibility.

• Enhanced Google Business profile, increasing inbound client leads.

• Promoted company on Clutch, GoodFirms, TechBehemoths,YouTeam etc.

• Managed email campaigns via SendGrid & Brevo.

• Oversaw social media accounts (LinkedIn, Instagram,Facebook), building consistent brand presence.

• Co-organized internal & external events to support employer branding.

• Supported business development with client proposals &meetings

IT Sales Specialist | Web Projects LLC — May 2021 – Jun 2022

Content and Project Manager | Arnology LLC — May 2021 – Jun 2022