Marketing Manager

A seasoned digital marketing professional with over 15 years of experience across diverse sectors, including e-commerce, NGOs, government, and retail. Demonstrates expertise in social media management, email marketing, content creation, SEO, and branding, with a proven track record of driving impactful marketing campaigns and B2B sales initiatives internationally. Highly skilled in leveraging digital tools such as Mailchimp, Active Campaign, and Canva, and fluent in multiple languages, this candidate excels at delivering results-oriented marketing strategies tailored to organizational goals.

• Bachelor of Arts in Humanities at Tbilisi State University — Completed

• Marketing Manager at Merum, International E-commerce Company / Italy — 2021-2023

• Social media management
• SEO
• Google ads
• Content writing
• Design
• Branding

• International Sales and Email Marketing Manager at Wilzee, leading electronics retailer / USA (Remote) — 2023-2024

• Searching for potential clients
• B2B negotiations
• Email Marketing

• International Sales and Marketing Manager at Cadeau, Luxury wine packaging company / USA (Remote) — 2023-2024

• Email Marketing (MailChimp)
• Social Media Management (Canva)
• Searching for potential clients
• B2B negotiations

• Marketing and Social Media Manager at Chernovetski Fund / Kiev, Ukraine — 2019-2022

• Social Media Management (Canva)
• Website design management
• Content and SEO
• Marketing, Branding and Logo Design
• Media relations (press release, press conference)
• Event Management

• Regional Representative at Sympa / Tbilisi, Georgia — 2009-2022

• Organizing logistics and contributing to agenda of study tours
• Organizing visits to Government, President Administration, Parliament of Georgia
• Arranging meetings with authorities and experts

• PR and Marketing Manager at Winery Khareba / Tbilisi, Georgia — 2011-2017

• PR strategy
• Managing social media (Facebook, Instagram, etc.)
• Created new website www.winerykhareba.com
• Created advertising materials (stands, brochures, newsletter, T-shirts, etc.)
• Event Management (national and international)
• Press conferences and media management
• Sponsorship business meetings
• Logo design
• Wine labels design
• Video commercial ads

• International Sales Manager at Winery Khareba / Tbilisi, Georgia — 2009-2015

• Overseeing selling and distribution of wine in duty-free shops
• Searching for potential clients
• B2B negotiations

• Public Relation Manager at Penal Reform International / Tbilisi, Georgia — 2009-2011

• Monitoring, analyzing, and reporting on prisoners' rights
• Conducting informational meetings with journalists
• Launching awareness campaigns via leaflets, brochures, meetings, radio programs, TV commercials, press conferences

• Presenter at Radio Palitra 'Justice and Society' (EU Project), Tbilisi, Georgia — 2012-2016

• Presented program focused on influence of international organizations in developing Georgian democracy

• Public Relation and Social Media Manager at NGO International Civic Culture (LSG) / Tbilisi, Georgia — 2008-2010

• Monitored and reported on decentralization reforms
• Met with governors and City Council chairmen
• Conducted analysis and prepared informative materials
• Organized awareness campaigns on human rights
• Managed website (lsg.ge) and social media platforms

• Public Relation and Social Media Manager at Parliament of Georgia / Tbilisi, Georgia — 2008-2009

• Organized press conferences and meetings between MPs and journalists/citizens
• Updated website daily and wrote articles for Parliament newspaper
• Created PR strategy for MPs
• Monitored Parliament activities and prepared weekly newsletters
• Created TV and radio advertisements
• Organized interviews for TV programs with MPs

• Editor in Chief at Human Rights Center (HRIDC) / Tbilisi, Georgia — 2008-2009

• Led online human rights magazine www.humanrights.ge
• Monitored human rights violations across Georgia
• Managed team of 12 journalists

• Public Relation and Social Media Manager at Human Rights Center (HRIDC) / Tbilisi, Georgia — 2010-2011

• Created PR strategy for social media
• Planned and executed campaigns
• Created campaign messages
• Arranged press conferences, seminars, online events
• Prepared press releases, booklets, brochures
• Created weekly newsletters for embassies
• Designed ads for social media
• Contributed to website development www.hridc.org