Marketing Manager

Candidate brings over 5 years of extensive experience in marketing, focusing on areas such as social media management, strategy development, brand awareness, and brand strategy. With a proven track record of leading teams of up to 15 people, demonstrates strong leadership skills and the ability to manage diverse teams effectively. Responsibilities include planning and defining marketing goals, engaging in discussions with creative teams to develop compelling campaigns, and targeting specific audiences to drive brand engagement and customer acquisition. Adept at managing advertising campaigns across multiple channels, including Facebook, Instagram, Google Ads, and LinkedIn, leveraging each platform's strengths to maximize reach and impact. Industry experience spans hospitality, IT, and financial sectors, indicating adaptability and versatility in navigating diverse market landscapes and catering to various target audiences.

Tbilisi School of Communication / Graphic Design

2020 - 2021

Vistula University - Warsaw / Master's Degree Marketing Management

2019 - 2020

Ilia State University / Bachelor's degree, International Relations and Politics

2015 - 2019

CMO / Brand Strategist

Industry: Advertising Services

May 2021 - Present

Florida, United States

• Guiding the company’s vision, strategy, planning, execution, measurement, and optimization of all marketing and communications initiatives

• Leading and managing a full-stack marketing and communications team to drive revenue growth and bring the company’s story to market, increasing brand awareness and creating market differentiation

Chief Marketing Officer 

Industry: IT Services and IT Consulting

Jan 2021 - Present

• Planning and execution of marketing activities in accordance with organizational goals

• Planning campaigns and digital activities to bring attention to and create interest in one of the organization’s products or services

• Conducting market research studies and analyzing the results in order to better understand the IT market and customer tastes.

• Working closely together with the management team to identify and define company goals and long-term strategies

• Managing a full-stack marketing team

Marketing Manager

Industry: IT Services and IT Consulting

Feb 2023 - Present

Tbilisi, Georgia

Head Of Marketing

Industry: Accounting

Aug 2021 - Dec 2022

Tbilisi, Georgia

Head Of Marketing

Industry: Undisclosed

Jun 2020 - Dec 2020

Tbilisi, Georgia

SMM & Marketing Manager

Industry: Hospitality

Jun 2018 - Sep 2019

Tbilisi, Georgia

• Managing all marketing activities for the company and operations within the marketing department

• Developing the marketing strategy in line with company objectives

• Coordinating marketing campaigns with sales activities

• Overseeing the company's marketing budget

• Creating and publishing all marketing materials in line with marketing plans

• Planning and implementing promotional campaigns

• Managing and improving lead generation campaigns, measuring results

• Taking overall responsibility for brand management and corporate identity

• Preparing online and print marketing campaigns

• Working closely with design agencies and assisting with new product launches

Marketing Specialist

Industry: Travel Arrangements

Jun 2018 - Sep 2019

Tbilisi, Georgia

• Conducting market research to find answers about consumer requirements, habits, and trends

• Brainstorming and developing ideas for creative marketing campaigns

• Assisting in outbound and inbound marketing activities by demonstrating expertise in areas such as content development and optimization, advertising, and event planning

• Organizing the re-branding process

• Creating content

• Authoring website style and content

Marketing Manager

Industry: Hospitality

Jun 2018 - Sep 2019

Tbilisi, Georgia

• Website content creator

• Social media strategist

• Branding process organizer

• Web-project Nextup.ge

• Head organizer from idea till content

Marketing Manager

Industry: Undisclosed

Jan 2018 - Aug 2018

Georgia

• Managing and overseeing social media content

• Measuring the success of every social media campaign

• Collaborating with Marketing, Sales, and Product Development teams

• Developing, implementing, and tracking marketing programs such as email, social media, digital campaigns, and events

• Collaborating with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives

• Analyzing and reporting on the performance and efficiency of campaigns

• Conducting market research and analyzing trends to identify new marketing opportunities