Talent-1210
İsminur
E-Commerce Operations Manager
Senior
Turkey
Professional Summary
İsminur is an e-commerce professional with nearly 5 years of experience and an MBA, having worked for leading Turkish and international brands including a top Turkish fashion brand, N11, Tusha Pir, and US Polo. She brings extensive expertise in category planning, pricing strategies, campaign execution, sales management, and P&L oversight, with a strong focus on Shopify and DTC operations. İsminur has managed end-to-end e-commerce processes, from forecasting and product planning to business expansion, demonstrating the capability to take full ownership of commercial operations and scale business activities. Her experience across multiple marketplaces and international exposure positions her well for strategic e-commerce management and growth-focused roles.
Video of Talent
Portfolio
Education
Bachelor - Turkish Language and Literature
BOĞAZİÇİ UNIVERSITY
Certifications and Trainings
Experience
E-COMMERCE CATEGORY & PLANNING EXECUTIVE — Nov 2024 – Present
Managed end-to-end category planning and forecasting, including budget allocation and assortment strategy
Defined and executed pricing strategies to maximize revenue and competitiveness
Conducted performance analysis and consumer insights research to optimize conversion and sales
Developed data-driven product launch and promotional strategies aligned with seasonal calendars
Identified growth opportunities to expand market share and improve category performance
Collaborated with cross-functional teams to enhance user experience and operational efficiency
ACCOUNT & CATEGORY MANAGER — Dec 2023 – Sep 2024
Owned P&L and sales performance across e-commerce and European marketplaces
Surpassed budget targets by 100%+ through strategic planning and execution
Led budget planning, forecasting, and performance monitoring
Executed commercial growth strategies to expand market share
Managed cross-functional coordination across product, sales, marketing, and operations
Conducted market research and trend analysis to refine product assortment and pricing
Optimized sales and marketing initiatives to increase channel performance
CATEGORY & ACCOUNT MANAGEMENT SPECIALIST — Nov 2022 – Dec 2023
Monitored and optimized sales performance across fashion and FMCG categories
Developed and executed data-driven category strategies to achieve KPIs
Managed brand and seller relationships, building tailored business plans
Identified new opportunities through market and e-commerce trend analysis
Led cross-functional projects to enhance sales techniques and category growth
Planned and implemented strategic action plans based on performance insights
E-COMMERCE CATEGORY SPECIALIST | DeFacto — Mar 2021 – Nov 2022
Managed category planning, pricing, and product assortment for womenswear
Executed campaigns and commercial actions aligned with budget and seasonal plans
Conducted market analysis for Germany and the UK to guide regional strategies
Monitored sales, pricing, and inventory to optimize performance
Improved category efficiency and global commercial outcomes
Global Projects Management Assistant — Jun 2017 – Jul 2018
Supported design and execution of international development projects
Assisted in defining project scope, workflows, and timelines
Contributed to team coordination and project planning processes
Projects
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