Talent-1641

Lena
Marketing Manager
Middle
Armenia
Professional Summary
Marketing professional with a robust background in both agency and in-house IT environments. Demonstrates "full-stack" marketing capability, ranging from high-level content strategy and brand architecture to hands-on video production and community management. Proven track record of managing multiple complex projects simultaneously, specifically within the luxury services and recruitment tech sectors.
Video of Talent
Portfolio
Education
Masters — International and European Law
Yerevan State University
Bachelor — International Relations & Affairs
Yerevan State University
Certifications and Trainings
Experience
Marketing Manager — Jan 2024 – Present
Lead content creation and management across digital platforms.
Oversee video production and creative storytelling initiatives.
Develop strategic partnerships to expand brand reach and visibility.
Write copy for blogs, campaigns, and promotional materials.
Drive community growth through direct engagement and relationship building.
Plan and execute email marketing campaigns.
Manage integrated marketing campaigns across multiple channels.
Optimize paid advertising campaigns to improve performance.
Prepare monthly analytics reports and actionable insights to guide strategy.
Lead Marketing Manager — Jan 2024 – Present
Developed and executed comprehensive social media strategies.
Created and curated content for 5 active projects.
Produced reels and short-form video content to increase engagement.
Led influencer marketing initiatives and partnership collaborations.
Managed community engagement and audience interaction.
Planned and executed campaigns aligned with brand objectives.
Conducted performance tracking and data analysis to drive growth.
Demonstrated consistent organic growth and increased brand visibility.
Social Media Manager — Mar 2023 – Aug 2023
Managed daily social media operations and content scheduling.
Created engaging posts, stories, and short-form video content.
Monitored audience engagement and optimized content performance.
Supported campaign execution and brand growth initiatives.



