Talent-1237
Mahya
Copywriter
Senior
Armenia
Professional Summary
Mahya has 6+ experience in copywriting, content strategy, and digital marketing, with a background spanning journalism, agency work, and international freelance projects. They have created conversion-focused content for platforms such as TikTok, YouTube, Instagram, and Facebook, including video scripts, landing pages, and long-form marketing content. Mahya has also worked as a content manager for international companies and has experience running paid ads and managing social media campaigns. Their workflow is highly research-driven, using tools such as SEMrush and Ahrefs for keyword research and content optimization. They also leverage AI tools to support research, ideation, and content testing to improve engagement and conversion performance.
Video of Talent
Portfolio
Education
Bachelor — Arts, English Language and Literature
University of Tehran
Certifications and Trainings
Experience
Content Lead — Jan 2025 – Present
Lead content strategy and execution for an international blockchain and casino affiliate project
Manage a team of writers and collaborate with designers and developers to align content with SEO and conversion goals
Plan and oversee content calendars for multilingual campaigns, including blog, PR, and website content
Create and review high-performing, SEO-optimized content in gambling, DeFi, and iGaming niches
Ensure full compliance with iGaming industry standards and local regulations
Content Manager & UX Writer — Mar 2022 – Aug 2023
Developed and executed content strategies for SaaS, Web3, and eLearning clients across Canada, the UAE, and Europe
Collaborated with product and design teams to create UX-focused microcopy and UI content
Conducted keyword research and optimized content for high-ranking blog posts and landing pages
Translated and adapted 30+ technical and educational books from English
Content Manager — Jan 2021 – Jan 2022
Led multilingual content strategy for a large-scale platform, managing writers, editors, and translators
Ensured consistent tone of voice and high editorial standards across product pages, emails, and social media
Implemented clarity-focused content initiatives to improve user trust and reduce bounce rates
Projects
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