SEO Specialist

Experience

Digital Analyst

Industry: Entertainment Providers

Jun 2023 – Present

• Analyzing web performance data using tools such as Adobe Analytics, Search Console, Pi Datametrics, and Looker Studio.

• Assisting with the implementation and maintenance of analytics tracking and tagging systems.

• Conducting advanced SEO audits (SEMrush, Ahrefs, Screaming Frog, OnCrawl) and resolving technical issues.

• Developing keyword strategies through SERP monitoring and competitor benchmarking.

• Optimizing metadata, headings, page structure, and other on-page SEO elements for improved search visibility.

• Leading comprehensive backlink audits and identifying high-impact link-building strategies for off-page SEO improvement.

• Providing recommendations for UX, implementing and managing structured data to improve eligibility for rich results and semantic search performance.

• Optimizing SEO-focused content for blogs, landing pages, and product descriptions, aligning with brand voice and user intent.

• Enhancing underperforming content based on analytical insights to boost search visibility and engagement.

• Delivering weekly and monthly reports based on KPIs (organic traffic, CTR, rankings, bounce rate etc.).

• Translating complex analytical insights into actionable recommendations.

• Collaborating effectively with diverse, cross-functional teams in a multicultural environment.

• Providing training and documentation on SEO and web analytics best practices.

• Leading digital optimization projects and ensuring measurable outcomes.

English Content Writer

Industry: Technology, Information and Internet

Aug 2022 – Jun 2023

• Created original blog content for the brand’s English-language website, ensuring alignment with the overall content strategy and brand voice.

• Optimized existing articles using SEO best practices to boost organic traffic and enhance search engine visibility.

• Collaborated with marketing and design teams to produce consistent digital content and improve user engagement.

SEO & ASO Associate Analyst

Industry: Advertising

May 2022 – Jun 2023

• Created and interpreted analytics reports (GA, GSC, Looker Studio) to guide SEO strategy.

• Conducted technical SEO audits and competitive analysis for diverse client portfolios.

• Performed keyword research based on business goals to identify growth opportunities.

• Evaluated page speed, UX and mobile performance to support SEO improvements.

• Managed content strategies and link-building activities to boost visibility.

• Worked on App Store Optimization (ASO) using Google Play Console & App Store Connect.

• Updated and optimized content via WordPress and Ticimax CMS platforms.

SEO Intern

Industry: Advertising

Dates: Sep 2021 – Oct 2021

• Supported the execution of on-page and off-page SEO strategies.

• Conducted keyword research and SERP analysis for content planning.

• Created SEO-oriented blog content and meta descriptions.

• Monitored performance metrics and generated summary reports.

Sustainability Ambassador

Industry: Advertising

Dates: May 2024 – Present

• Supporting and promoting company-wide sustainability initiatives.

• Proposing and coordinating eco-friendly practices across department.

• Raising awareness of digital carbon impact and green operations.

French Language Lead

Industry: Entertainment Providers

Sep 2024 – Jun 2025

• Leading a French language learning group to improve speaking, writing, and listening skills.

• Facilitating weekly sessions and supporting participants' language development.

Student Mentor & English Tutor

Industry: Advertising

Jan 2021 – Jun 2021

• Mentored a middle school student and their family throughout an academic term.

• Provided English lessons and guidance on academic and personal development.